I am a seasoned writer, marketer, and public relations professional who has been helping brands and busy professionals tell their stories for over a decade. I passionately believe that relationship building and stand-out creative content are vital for building customer awareness, loyalty, and love.
Oversaw internal and external communications strategy for the Orange County Girl Scout chapter, serving 20,000 Girl Scouts and 10,000 adult volunteers.
Responsibilities included:
- PR and media relations, including national and local coverage in print, broadcast, and radio
- Press releases, thought leadership articles, awards submissions, executive media prep
- Partnership strategy for OC blogger and influencer community
- Sensitive issues and crisis communications
- Copywriting for print and digital communications, email marketing, event scripts, social media, etc.
- Event management and project planning for the annual fundraising gala and advocacy events
- Content strategy, overseeing all internal and external communications
Worked directly with the CEO and executive leadership to build a marketing team and create brand awareness and demand generation campaigns to support 3M pipeline.
Responsibilities included:
- Content marketing, including thought leadership articles, blogs, newsletters, social media, press releases, video, whitepapers, and webinars
- Development and management of demand generation and lead nurturing campaigns
- Management of redesign for company website for Accurate Background, and launch of new products Accurate API, and SMB offering AccurateNow
- Event planning for tradeshows and annual Client User Conference
- PR and media relations, including press releases, speaking pitches, article placement, and awards calendar
Worked directly with the CEO to build OneScreen’s marketing department and develop a content-focused strategy to grow share of voice in the competitive video monetization industry.
Responsibilities included:
- Content marketing, including content development for the corporate website, social media, thought leadership articles, case studies, white papers, blogs, etc.
- Client and prospect newsletters and lead generation email campaigns
- PR and media relations, including press releases, speaking pitches, article placement, and awards calendar
- Tradeshow calendar (sponsorships, speaker identification, booth set up, and staffing)
- Plan and manage Hackathons and Tech Nights for developer and college community, employee recruitment events
Supported design, content marketing strategy for the launch of a daily deal website and two mobile shopping apps.
Responsibilities included:
- Social media management for daily deal website and mobile apps via Facebook, Twitter, Pinterest
- SEO copywriting for daily deals, product-specific blogs, and website pages
- Newsletter development and subscriber management
- Contest development and influencer marketing, partnering with local mom and craft bloggers
- Usability and quality assurance testing
- Copy editing for spelling, grammar, and brand voice
- Hiring and supervision of freelance copywriters
Supervised creative staff in charge of writing and editing search engine marketing campaigns. Improved content quality standards across the organization and increased team output.
Responsibilities included:
- Team management, overseeing a staff of nine copy editors and providing consultation services to 30 copywriters
- Hiring and training of all new editors and writers on proprietary publishing software and best practices
- New hire and staff training to improve writer work and campaign performance
- Development of team training manual and style guide